Bloom / ブルーム

Branding / ブランディング

2023

Animated sequence of Bloom logo and brand flower graphics.
 
iPhone mock-up of the Bloom app design.

THE BRAND / ブランドについて

BLOOM initiates dialogue around mental health in the AAPI community.

Through organizing both in-person community events and in-app content that amplify the voices of AAPI youth, BLOOM is a fictional non-profit organization that strives to foster conversations that destigmatize mental health, and helps put youth in touch with mental health professionals.

THE OBJECTIVE / 目的

Convey a resilient yet inviting personality through colorful and eye-catching elements to connect with their audience in a humanistic way.

LOGO / ロゴ

Animated sequence shows logo type development for Bloom.

Letterforms derived from Halyard Micro Medium. Cut-outs emulate the pointed corners of comic-style speech bubbles.

COLOR / 色

 
 

TYPOGPAPHY / タイポグラフィ

 
List of Bloom's typography choices and design hierarchy.
 

 

EVENT POSTERS / イベントポスター

Mock-up of three Bloom event posters mounted onto a wall in frames.

WEB DESIGN / ウェブデザイン

BRAND ACTIVATION / ブランドのアクティベーション

MENTAL HEALTH APP FEATURE: CHECK-IN QUIZ / メンタルヘルスのアプリ

Responsive elements of the app allow for a tailored experience for each user, generating custom suggestions depending on user answers.

BLOOM COMMUNITY SPACE / ブルームのコミュニティースペース

This physical installation creates a space for users to interact with the BLOOM app privately or in the comfort of being surrounded by friends and family depending on seating choice.

BRANDED ITEMS / ブランドアイテム