School of Design Craft Beer & Wine /
スクール・オブ・デザインのビールとワイン
Packaging / パッケージング
2024
THE CLIENT / 依頼者について
The Otago Polytechnic School of Design is located in Ōtepoti (Dunedin), Aotearoa (New Zealand). The school is comprised of its Communication Design, Fashion Design, and Product Design departments, which prepares its students to be industry-ready designers through immersive studio environments, real-world projects, and extensive industry networks.
OBJECTIVE / 目的
The School of Design is introducing a set of craft beers and wines for celebratory occasions — such as graduate student exhibitions — and to gift to its industry partners. For this reason, the packaging should help the beer and wine serve as a token of appreciation for industry partners, as well as display the creative nature of the school. The beverages are produced in collaboration with Otago Brew School and Bannockburn Road Vineyard, which the packaging should highlight to convey the school’s connectivity to local industries and communities. Additionally, it needs to communicate the cultural narrative of the school and Ōtepoti, which is known for its Māori, Scottish, and Chinese heritages.
Full project proposal available here.
PROCESS WORK / プロセス
Select workbook pages
BEER PACKAGING / ビールのパッケージング
Pilsner, Pale Ale, and Kolsch labels, six-pack carrier
The three variety of beers are intended to be served at celebratory school events such as exhibitions and fashion shows, in which case they would be given individually to attendants. The six-pack beer ring is to be used if the beers are gifted as a set to industry partners, with a personalized "thank you" tag attached.
WINE PACKAGING / ワインのパッケージング
Pinot Noir and Chardonnay labels, wine carrier
The wines are meant to be gifted to industry partners as a product of higher value, more so than served at school events. For this reason, the packaging design is elevated to an increased sense of sophistication in its simplified composition, addition of gold lettering, use of black elements and less saturated color, and a fully-encasing box. The wines can be given either individually or as a "gift set" (two bottles in the wine box carrier with a personalized "thank you" tag attached).
MERCH / 商品
Screen printed t-shirt and tote bag
The t-shirts can be sold at school events where the beers or wines are available, or worn by servers who handle the beers and wines at the events. The tote bags can also be sold at school events where the beers or wines are available, or gifted together with the beers or wines to industry partners.
BROCHURE / パンフレット
The brochure is intended to be paired with the beers and wines, as it explains the narratives embedded in their label designs. This could be in the form of being on display at school events where the beers or wines are available, or handed out together to attendants with the drinks. The brochures would also be included with any gifts for industry partners.
INSTAGRAM REEL / インスタグラム・リール
The stop motion reel promotes the craft beers, and is intended for any of the School of Design department Instagram accounts. As the beers will not be sold in stores or separately from events, the reel simultaneously functions as a promotion for the event at which the beers will be served, which is this year’s Debrief School of Design Graduate Showcase.
This project is featured on Design Assembly.