Be Sweet Records / ビースイート・レコード
Branding / ブランディング
2023
THE BRAND / ブランドについて
Be Sweet Records is an imagined record label located in Seattle, WA, dedicated to bringing back the zest for shameless and feminine self-expression that was fostered by the Riot Grrrl movement in the 90s.
Committed to signing and supporting up-coming female and non-binary artists, Be Sweet Records is looking to start an annual musical festival featuring their artists, to further support them and to gain exposure for the label.
THE OBJECTIVE / 目的
Develop a visual language for the company that projects unapologetic authenticity—and in doing so, inspire others to do the same. Be Sweet’s brand identity should convey a sense of urgency for women and non-binary folk to not wait for the approval of others and to express themselves without hesitation.
BRAND DECK / ブランドデック
Select pages from brand identity deck.
STATIONARY / 文房具
ZINE / ジン
COMPILATION VINYL / コンピレーション・レコード
WEB DESIGN / ウェブデザイン
STREET AD POSTERS / ポスター
RENTAL STUDIO SPACE / レンタルスタジオ
FESTIVAL STAGE / フェスティバルのステージ
SECURITY T-SHIRTS / 警備員のシャツ
OTHER BRANDED ITEMS / 他のブランドアイテム
